DEFINITION OF SEO (SEARCH ENGINE OPTIMIZATION)
Search engine optimization, or SEO, is the practice of optimizing a website to improve its ranking and visibility on search engine results pages (SERPs). SEO is a crucial component of digital marketing, as it helps businesses attract more organic traffic and reach their target audience more effectively. To achieve effective SEO, it is important to produce high-quality, relevant, and engaging content that is optimized for search engines. Here are some key factors to consider when creating SEO content: Keyword research Keyword research is a critical step in the SEO content creation process. It involves identifying the keywords and phrases that your target audience uses when searching for products, services, or information related to your business. By incorporating these keywords strategically into your content, you can improve your website's visibility on SERPs and attract more traffic. To conduct keyword research, use tools like Google Keyword Planner, SEMrush, or Ahrefs. These tool